The Problem with Cross-Linking – An Editor's Nightmare
Traditionally, cross-linking between sites has needed to be handled manually. An editor on the main site may want to link to an article on a department site – but rarely knows exactly where the most relevant information is. Links risk quickly becoming outdated, pointing incorrectly, or simply missing. The result is a fragmented experience for the visitor, who is forced to start over or leave the site entirely. This not only leads to user dissatisfaction. It also means lost opportunities for the organization. Content that is actually available never reaches its audience, traffic between sites is lost, and the resources spent on producing quality material do not get the impact they deserve.
How rek.ai Solves the Challenge
This is where rek.ai comes into play. Our AI-powered solution eliminates the manual work and makes cross-linking completely automatic. By allowing our AI models to 'consult' each other, smart cross-recommendations are created between your websites. For the visitor, this means that the right content is presented at the right moment – regardless of which site they are on. An article about school start on the main site can, for example, link to activities for families with children on the municipality's tourism site. A news item on a department site can lead to a central policy on the trade union's main site. The possibilities are many, and the result is a cohesive and intuitive whole for the user.
The Effects for Your Organization
The benefits are clear. You save time and energy on manual cross-link maintenance, while traffic between your websites increases. The content you produce gains wider distribution and more page views, and the user experience is enhanced as visitors can easily navigate to relevant information. In short: rek.ai makes it possible for your websites to work together, instead of each on its own.
Want to See How It Works?
We are happy to show you exactly how cross-recommendations work in practice. Contact us to schedule a demo – and discover for yourself how easy it can be to create a dynamic web environment where your different sites interact in a smart and efficient way.
