The future of the web is more personal,
more helpful, and more intelligent
At Rek.ai we believe in a future where websites don't just publish content — they actively help people find their way, understand more, and make better decisions. We see a world where AI doesn't replace editors or web administrators, but enhances their work. Where websites become living knowledge surfaces that respond, guide, and adapt to each visitor. Less manual maintenance. More focus on quality, relevance, and real value.
Why we started Rek.ai
We've built, managed, and developed large websites ourselves. And we know how difficult it has become to keep content relevant over time.
Content is created at a pace that's hard to maintain manually. Meanwhile, users expect fast, clear, and personal answers. For editors, marketers, and web managers, this often leads to fragmented content, outdated pages, and a constant feeling of being one step behind.
When AI started taking its place in search and decision support, the gap became even clearer. The content was there — but it wasn't adapted for how AI actually reads, interprets, and uses information. Visibility decreased despite high quality.
That's when we decided to build Rek.ai. The tool we ourselves had wanted. A platform that understands website content, structures it for AI, and makes it useful in search, agents, and on the website in real-time. Rek.ai connects content, user behavior, and AI so the website always continues working on what you've already created.
We've felt the problem. Now we're building the solution.
What drives us forward
These principles guide every decision we make, from product development to how we work with our customers.
Privacy by Design
No IP numbers collected, no cookies, full data ownership. We believe the future of the internet is anonymous, and our technology is built for that reality.
Automation First
Our AI handles personalization without manual intervention. We build tools that work around the clock so editors and web teams can focus on what matters.
Built for the AI Era
Search behavior is changing — from traditional results to AI agents and answer engines. We build Rek.ai so content is understandable for both people and AI.
Customer Partnership
We've managed large websites ourselves. We understand the challenges our customers face and build the tools we ourselves have wanted.
Milestones that shaped us
The Beginning
Founded in Sweden with a vision to make every website smarter through AI-enhanced navigation.
First Municipalities
Launched with our first public sector customers, proving that AI personalization works for large-scale websites.
Enterprise Expansion
Signed major enterprise customers including Skanska and the Swedish Public Employment Service.
Nordic Growth
Expanded operations to Norway, Finland, and the Netherlands with dedicated sales teams in each market.
The AI Era
Launched AEO and intelligent search capabilities, reaching 19 million recommendations per month and 98% customer satisfaction.
The people behind the product
A passionate team of engineers, sales professionals, and implementation specialists working from Sweden and across the Nordics.
Thomas Papatziamos
Johan Albertsson
Robin Tuorda
Tomas Berfors
Mårten Engström
Emil Helleday
Johanna Axhusen
Max Adnell
Edvin Hansen
Wouter Veenstra
Where we work
Halmstad
Our main hub where product development, engineering, and leadership come together.
Ready to bring your website into the AI era?
Book a free 30-minute demo and see how Rek.ai can transform your website. Our AI model is ready within 24 hours of installation — no complex setup required.
30-minute digital meeting. Flexible scheduling. No commitment.